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Campaign Management

Research marketing campaign management. Get tips for starting an email marketing campaign within your organization, read the latest marketing campaign management news and get campaign management help from industry experts. See which enterprise marketing software products analysts ranked highest in the latest research reports. Get expert advice on choosing CRM software for marketing campaign management and learn how to enter marketing campaign data in CRM. Find out about managing marketing campaigns and read best practices for campaign management in marketing. Access chapters from marketing books for information on implementing and managing successful marketing campaigns.

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Why vendors may learn to love independent CRM cons


I get the impression that most CRM vendors are at best deeply suspicious of CRM consultants. Not surprisingly, as a CRM consultant myself, I’d argue the negative impression is undeserved, and that we provide considerably more benefit to vendors than...

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Rapid Prototyping Tools


Newsletter readers: jump straight down to the list of tools. Prototypes as a design deliverable are on the rise, and for good reason. I am strong believer that prototyping helps us to design better experiences. We are working in a world of rich,...

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